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I know what you’re thinking, “Now I have another word to fuse into my Rolodex so I can remain a relevant marketer. Enough with the buzzwords.” I get it! Trust me though, this isn’t just another catchy word millennials are tacking onto inbound. It has real meaning, it holds value for a company, and should be part of your vocabulary and marketing strategy.

Target Your Customers – Three Arrows Hit in Red Target on a Hanging Sack on Green Bokeh Background.In a nutshell, demand generation encompasses all marketing efforts to engage and excite customers about your company’s products and services. Demand generation programs are meant to nurture key prospects over their lifetime from both sides of the coin – sales and marketing – where you engage them at various points on multiple channels.

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